INTRODUCTION OF 5 C ANALYSIS.

 The propose is to satisfy the needs of the costumer, but to do that you must understand the internal and external situations, market, environment, and more. The five 5 Analysis is an scan of the five key areas applicable to marketing decisions. 

SOURCES:

http://voices.yahoo.com/the-starbucks-culture-173612.html

www.kleanindustries.com

www.coca-colamexico.com.mx

www.netmba.com

FIVE “C” ANALYSIS INSTITUTO DAMICIS

FIVE “C” ANALYSIS

INSTITUTO DAMICIS

COMPANY:

-          The imagine that the school has is excellent by giving a good level of education

-          The experience the school manage is about 20 years educating a lot of people that now a days are the best in its specialties

-          The goal is to help their classmates to be better every day in their studies and prepared them to be better.  

COLLABORATORS:

-          The alliances that the institute has is with the best universities  to introduce them to the best opportunities of work.

COSTUMERS:

-the school is known as a the second best institution is Puebla

-is directed to medium and high economic level class.

- The students are searching a better level of education and more opportunities and different ways to study.

- The accessibility that the school gave to their “community” for paying is important and good and gives a lot of opportunities to stay there.

COMPETITORS:

-          Some schools in Puebla are trying to be better and compete with this school but the unique form of education doesn’t give them the opportunity to go on.

CLIMATE:

-          The economic situation of this time is affecting the school because  of the money, some people doesn’t have money to pay everything.

-          The school is best known, and because of that many people want to be in the institution, because of the privilege.

FIVE "C" ANALYSIS SERVICE

FIVE 5 ANALYSIS SERVICE

Starbucks coffee:

COMPANY:

-          Starbucks manage a lot of products behind its coffee, like cups, glasses, food, and more things.

-          Is most know as a very good coffee and healthy because the grains they use are cultivated in the best place.

-          the goal of Starbucks is to make you feel like in home, to make the contact more special with the client

COLLBORATORS:

-          the distribution service is not developed enough if you want coffee you need to go to the store

-          the supplier they have are the most important in the branch of coffee

-          they are in all the republic

CUSTOMERS:

-          the service of Starbucks is growing by the time of the years they specialize the service to make them more professional but at the same time special

-          the service is directed to a high and medium level( economic)

-          the benefits that Starbuck gave to the consumers are  to be unique and personalized.

-          The information of the product is practically in their own store, and sometimes in TV.

-           Starbucks are always changing his product to innovate.

COMPETITORS:

-          “Café Punta del Cielo” is a big “enemy” to their company because of the amount of consumers that they managed

-          Instant coffee because it’s easy and cheaper

-          Coffee

         CLIMATE:

-          In this year the economic is affecting the services of the company because of the lees payment and less customers   because of the price.

-          Social is defined to the company by people of medium and high class that can afford prices.

FIVE "C" PRODUCT

Product: ( COCA-COLA)

COMPANY:

-          Coca cola has a lot of products behind its most popular one, they have more things to sell like tea, energizer beverages, sodas, and more.

-          The image that the company has created has been developed over the year creating this product one of the most popular in its branch, is well known by its unique flavor that most competition tried to stole, but they can’t.

-          It’s a product that has been in the market for more than 100 years so its logic that have a lot of experience on selling and producing new things that innovate

-          “Diversity is an integral part of who we are, how we operate and how we see the future.” – Coca-cola company.

-          - their goals are to take care of the planet with different ways improved in their material, to be less damaged to the world

COLABORATORS:

-          The y distribute their product over more than 200 countries over the world.

-          They have many people that helped them to maintain the business enterprises that make them publicity and gave them material to do the product.

-          Coca cola is helping and aloud other business enterprises to help them in the business branch.

COSTUMERS

-           Is evidently that Coca-Cola company is best known in the hole world

-          The benefits that coca-cola is giving are not about healthy or something like that is about happiness.

-          The development is so big that the information about coca cola is everywhere.

COMPETITOS

-          The most big an popular company in its branch

-          The competitions are  lot but thanks of the good administration .

CLIMATE

-this product accepted they are free of issues

-they need to maint the brand new.

-is so popular and most of the people love it. 

SOURCES: 

http://www.coca-colamexico.com.mx/

http://www.netmba.com/marketing/situation/

 

business ethics

In concept, business ethics is the applied ethics discipline that addresses the moral features of commercial activity. In practice, however, a dizzying array of projects is pursued under its rubric. Programs of legal compliance, empirical studies into the moral beliefs and attitudes of business people, a panoply of best-practices claims (in the name of their moral merit or their contribution to business success), arguments for (or against) mandatory worker participation in management, and attempts at applying traditional ethical theories, theories of justice, or theories of the state to firms or to the functional areas of business are all advanced as contributions to business ethics—even and especially in its academic literature. These projects vary considerably and often seem to have little in common other than the conviction, held by those who pursue them, that whatever each is pursuing is business ethics.

definition of ethics

Ethics, also known as moral philosophy, is a branch of  phylosohpy that involves systematizing, defending, and recommending concepts of right and wrong behavior. The field of ethics (or moral philosophy) involves systematizing, defending, and recommending concepts of right and wrong behavior. Philosophers today usually divide ethical theories into three general subject areas: metaethics, normative ethics, and applied ethics.  

Fuente: http://dictionary.reference.com/browse/ethics