The propose is to satisfy the needs of the costumer, but to do that you must understand the internal and external situations, market, environment, and more. The five 5 Analysis is an scan of the five key areas applicable to marketing decisions.
SOURCES:
http://voices.yahoo.com/the-starbucks-culture-173612.html
www.kleanindustries.com
www.coca-colamexico.com.mx
www.netmba.com
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